Marketing and Nike Essay

Q. N. 1 What pay off been the key success factors for Nike?Ans. The key success factors for Nike ar their exciting market strategy, product innovation and staying to the burster which is To bring, inspiration and innovation to every athlete in the world. These are as follows * Nike established a well-knit brand name through designing groundbreaking footwear for serious athletes. * Nikes dealment has ensnare most significant honor support the right-hand(a) collaboration between credit and product. * Nike stayed focused on being an authentic sports and fittingness company lot the athlete and sports minded people. * Nikes campaign flush featured an 80 year old keen-sighted distance runner with the slogan Just Do It that placed the emphasis on self-empowerment through sports and fitness for all ages. * Making corrections and change of the American style ads in Europe also a key factor for success.Q. N. 2 Where is the Nike vulnerable? What should they catch up with issue for?Ans. Vulnerable points of Nike as well as its solution are as beneath * in that location is one fact, when using celebrity endorsements Nike advertisers need to trammel in mind that is to never let the celebrity become your brand. If so, the company will run the run a risk of killing the brand as soon as celebrity becomes faded. * Selecting a spokesperson whose characteristics are congruous with the brand image. * Nike deals with only one product downslope that it footwear. In this circumstance, it should watch out for diversification of the products to change magnitude the maker share.Q. N. 3 What recommendations would you make to their ranking(prenominal) marketing executives going forward? Ans. For going forward senior marketing executives of Nike can follow the recommendations as below * Find the right collaboration between celebrity and product. * Promote prospective display that is going spheric and evaluate current position rate. * Watch out for diversification o f product line.* Collecting feedback from customers about the products pure tone * Customize the advertisement for the customer of different assimilation in different region.Q. N. 4 What should they be current to do with their marketing? Ans. They be sure to manage their marketing system in a neat way that it is satisfying the customer needs and wants memory pace with the time. They can give importance to the quest topics * Be sure that your product performance tonicity is ok as you advertise. * Ensure innovation on designing the product.* Collect ideas from customers to improve the product * piddle aware the customer about the continuous service * Establish Customer Relationship Management.